Position: Brand Manager

Company Description

WTC SYSTEMS L.L.C is a leading value-added distributor in the field of Information Transformation Systems (ITS), located in Dubai. Our vision is to support our Channel partners, System integrators, Regional distributors, and resellers with innovative products and solutions as per international standards that will be part of the developing technology across the Middle East.

Role Description

As the Brand Manager for Interactive Screens, Compact Public Address Systems, Voice Alarm, and Intercom Smart Boards product lines, you will play a pivotal role in shaping the strategic direction of our communication product lines. You will be responsible for the end-to-end product lifecycle, from ideation to market release, ensuring that our products meet the highest standards of innovation, user experience, and functionality.

Key Responsibilities:

  • Define and execute the product strategy for Interactive Screens and Public Address Systems, Voice Alarms, and Intercom, Smart Boards product lines.
  • Collaborate with cross-functional teams to develop and execute integrated marketing campaigns and initiatives.
  • Conduct market research and analyze consumer insights to identify target markets, customer needs, and competitive positioning.
  • Monitor and evaluate market trends, competitor activities, and customer feedback to recommend adjustments to brand strategies.
  • Manage brand budgets and resources effectively optimizing return on investment.
  • Oversee the development and production of marketing materials
  • Stay updated on industry trends, emerging technologies, and best practices in brand management.
  • Train and educate company and partner teams on brand guidelines and technical details.
  • Set sales targets for the sales team and work closely with them to achieve their targets.
  • Training and listing the brands with end users and consultants.
  • Oversee the entire product lifecycle, ensuring timely releases and continuous improvement.
  • Prioritize user experience and satisfaction by driving feature development and enhancements.


  • Bachelor’s degree in Engineering or a related field.
  • Minimum of three (3) years proven track record as a Brand Manager in the field of Interactive Screens, Compact Public Address Systems, Voice Alarm, and Intercom Smart Boards.
  • Strong analytical and problem-solving skills.
  • Excellent communication and leadership abilities.
  • Preference will be given to Arabic-speaking candidates.
  • Passion for technology and a deep understanding of industry trends.
  • Ability to thrive in a fast-paced, collaborative environment.
  • Possession of a valid UAE driving license.

Job Type: Full-time


  • Brand Manager in the field of Interactive Screens,: 3 years (Required)
  • Brand Manager in Compact Public Address System: 3 years (Required)

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